An Introduction

Hi, my name is Qimeng Zhao. You could call me Iris. I come from China and study marketing in the University of Exeter.

The following blogs would talk about the digital business which I am interested a lot. I want to find out how the digital business influences marketing strategy, marketing communication, brand equity, and international business. With the development of digital technology, making purchasing and using services could be achieved conveniently online with just a few clicks. As marketing postgraduate students, we probably need to know the latest trend in our industry. It’s better for our future career development. Also, I hope I could get some practical experience about how to promote digital marketing through this lecture.

Hope everyone could have a good time during this course.